Privacy & Security Essay Example | Topics and Well Written Essays - 6500 words

Privacy & Security - Essay Example Page 21 4.4.4 Physical Data Stolen †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 21 4.4.5 Business Losses †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 21 5 Solution and Counter Measures †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 22 5.1 P3P †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 22 5.2 Semantic Web Solution †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 22 5.3 Studies on Credibility of SNS †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 23 5.4 Preventing SQL Injection Attacks †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦.. Page 23 5.5 Voice Signatures †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 24 5.6 Risk Management Framework †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page24 5.7 Television Program †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 25 5.8 Passports with Hidden Security Chip †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 25 5.9 Manual to Aware People †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 25 6 Conclusion & Recommendations †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 27 7 References †¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦.. Page 28 Report Layout Abstract As ‘Electronic commerce’ evolves the business practices of the business around the world in terms of profitability, success, and gaining competitive advantages, there are many negative aspects that are linked with it. However, the areas are many, we have prioritized stealing confidential information and breaching data privacy of online users, there impacts on business, people, society and individuals. Background researches and studies have tried to enhance security but it is still the biggest challenge for security professionals and business. Threats... This esssay stresses that threats and impacts including the impact on different aspects is discussed along with real world scenarios that are mentioned in terms of physical and online stealing of identities, online attacks by hackers, impacts of social networking sites if they misuse information or not provide correct security measures. Solutions and suggestions section discuss the solution of issues related to data privacy, SNS impacts and online attacks in order to steal the confidential information of employees. The report discusses the importance of security and its effects on online services at the initial part of the report. The online users become victims easily as they are not aware of the authenticity and credibility of e commerce based websites. Security seals add credibility to a website so that the users can see how the company is managing user information. The review-highlighted aspects of consumer privacy, security aspects of people who use online services and conduct online transactions along with some steps that are required to make the negative impacts of e-commerce eliminated. Threats and impacts were discusses as threats includes SQL attacks, phishing, and impacts of data privacy have huge involvement in society that is in terms of social networking sites that is the best source for cyber criminals, email security on SNS etc. One more major impact that has put the UK and USA on the back foot is the Identity thefts. They are also associated with data privacy online as these id entities are stolen and are used in many different areas gain advantage.

CVS Pharmacy Improvement Essay Example for Free

CVS Pharmacy Improvement Essay The first â€Å"Consumer Value Store† was opened in Lowell, Massachusetts in 1963. The company grew quickly and by 2002 CVS was one of America’s largest retail drugstores, with over 4,000 outlets and income of $24. 2 billion. As the company got bigger, managers started to worry that pharmacy maneuvers were not carrying out well. Reviews from both customers and employees designated that many localities had severe troubles with customer service. The company’s pharmacy business, however, grew further at an industrial average. This inferred to some people that CVS did not have any serious problems but it actually had. Therefore, to identify the true crisis of pharmacy customer service and to make any required changes, CVS initiated the PSI and staffed it with operations executives and managers. Customer Service Problems: The PSI team started gathering information by evaluating historical data and interviewing existing and past customers. This work verified that CVS had problems in customer service. Besides, customers feel difficult to adjust from one pharmacy to another; deeper analysis revealed that many of the regular customers have switched somewhere else. PSI team showed that about 7. 2 million customers have left which could have paid $2. 5 billion revenue. It has been noticed that different kinds of customers have left due to different types of problems. The PCI team has categorized these former CVS Pharmacy members into two main groups. First, the one who filled an average of five prescriptions per year; they were most likely to complain about the pharmacy’s location. The other group of heavy users, who filled an average of 40 scripts a year, was most likely to leave because of poor service.

A Major Issue In Educational Management Education Essay

A Major Issue In Educational Management Education Essay Education is the concern of each and every individual. It is the backbone of every civilized society. In its centre lies the school. Since the birth of civilization, the school has been a major concern for the rulers and governments. The Education for all (EFA) movement launched at Jomtien, Thailand in 1990, had as aim to bring the benefits of education to every citizen in every society (World Bank 2009). The movement brought a new dimension to education. Developing countries started to invest huge amount of money for the betterment of their education system which they consider as the key to their prosperity. In this process, the school was subjected to great reforms so as to cater for the goals of individuals, societies and nations. The School is a complex open social system. It provides a balance between scientific management and human relations approach. The system is extremely dynamic. In this system the structure is a key element in transforming inputs into outputs. The structure, also called the bureaucratic expectations, defines our role and responsibilities. It has been organized in such a way so as to fulfill the organizations goals (Hoy and Miskel 2004). This dissertation will be based primarily on the bureaucratic part which is a major issue in educational management. The world is flat, Friedman (2005) rightly said. We are witnessing the flattening of structures in all settings and at different levels. The Weberian model of bureaucracy is being questioned. The pyramidal shape structure is becoming irrelevant. Even the school setting has not been left apart. All schools do not follow the same structure; some have an enabling or productive structure whereas others still have a coercive or hindering structure (Hoy and Miskel 2004). Schools are social organizations with set objectives together with their human, financial, material and physical resources (Dash and Dash 2008). Therefore, school management is a crucial and complex matter. The one responsible for managing these resources is usually centered on one person who is called the headmaster or principal or rector. He has the responsibility of both the internal and external management of the school. This situation no longer holds good. Reforms were necessary in different spheres, settings and levels in order to bring change and transformation in school management. School management is a cooperative human endeavor, as Dash and Dash (2008) rightly pointed out. For an effective school management, teachers, parents, students and even the community members have to cooperate with the head of school (Dash and Dash 2008). This is the description of the concept of decentralization in school management which has been the driving force of educational reforms in the 1990s. Many schools adopted this school-based reform in many developing countries (Ng and Chan 2008). School-based management then came to light. The Economic Note (2007) defined School-based management as the systematic decentralization to the school level of authority and responsibility to make decisions on significant matters related to school operations within a centrally determined framework of goals, policies, curriculum, standards, and accountability. It ensures significant, systematic, and sustained change as well as improving outcomes for every students in whichever settings and contr ibuting socially and economically to a country (Caldwell 2005). Decentralization or school-based management varies from country to country and it can take different shapes (Economic Note 2007). One way of achieving this decentralization is through distributed leadership. Leadership is the new trend in education worldwide. It is crucial for all transformation and innovation (Spillane, Halverson and Diamond 2004). It is about empowering others as partners in leadership (Huber 2004). This concept was meant with the aim of de-loading the duties and responsibilities of the rector. Everyone now share the different responsibilities in managing the school. School management is not a simple task even in a small country like Mauritius, with a population of about 110,000 secondary students and 200 secondary schools. The concept of school-based management has been implemented to some extent even in our local schools. As early as Future in our hands by K. Jagatsing (1979), up to the recent Education and Human Resources Strategy Plan 2008-2020 report, stressed were laid on the concept of decentralization in school management. Our Honorable Minister of Education, Dr. V.K.Bunwaree, talked about the decentralization of school management in these terms : While the School Development Plan is available in all institutions as an indication of the direction to follow, the Rector needs support and resources to make critical decisions on a day-to-day basis. These decisions may well relate to pedagogical matters as much as to disciplinary cases. Nevertheless, it is also vital to understand that a Head of School cannot do it alone. He/She will have to r esort to some delegation of responsibility and especially know when and how to do it (School Management Manual, 2009). New posts were created and distributed leadership is becoming more and more a reality. 1.1 Problem statement The Mauritian education system is very hierarchical where all decisions are centralized on very few individuals. This rigid Weberian model of bureaucracy was inherited from our British colonial past. It had a quite coercive structure which is gradually being changed in an enabling one at all levels from pre-primary to tertiary education. This dissertation will consider the model which has been opted for by the Ministry of Education at secondary school level. There are three types of secondary schools in Mauritius namely State Secondary Schools and State Colleges, Private Secondary Schools and Fee Paying Schools (Ministry of Education and Human Resources 2012). The Private secondary schools can be further classified into private aided and private un-aided schools. These schools are under the aegis of the Private Secondary School Authority (PSSA). Another classification of these schools is based upon their related confessions (PSSA 2012). At secondary school level, all managerial activities are centered on the rector. He is the only one responsible for the smooth running of the school. In the decentralization process of school-based management, the government created some new posts sharing the complex responsibilities of the rector. These posts as well as the duties and responsibilities they are entrusted with, are not the same in state secondary schools and private secondary schools. In Private secondary schools, we have the Head of Department HoD and the Section Leader posts that bring about the distributed leadership in the school-based management process. The HoD is mainly concern with academic issues of the school. Teachers are divided into various departments according to the subjects they teach. The head of department provide leadership to the department. He helps the rector in monitoring teaching and learning in his department (PSSA 2010). The post of Section Leader is a rather new one which has been appointed in 2010 following the Pay Research Bureau recommendations of 2008. This post is exclusively found in Private secondary schools. It is mostly an administrative post. The section leader is responsible the rector in solving indiscipline issues absences, etc. He must assist the rector in planning, organizing and coordinating activities. Pastoral care is also under his responsibility. He is to assist the rector in conducting examinations, preparation and distribution of time-tables (PSSA 2010). This dissertation will analyze to what extent are the heads of department and the section leaders helping the rector in school management. The relevance, effectiveness and efficiency of these posts in private secondary schools will be dealt in depth. 1.2 Aims and objectives 1.2.1 Aims The aim of the study is to find out the efficiency, effectiveness and relevancy of distributed leadership in school-based management in private secondary schools in Mauritius with special reference to the role of section leaders and heads of department. 1.2.2 Objectives To evaluate the impact of distributed leadership in private secondary schools. To find out whether distributed leadership is considered as a solution to the various issues facing private secondary schools. To measure the extent to which the posts of section leader and head of department have decrease the work load of the rector. To evaluate the effectiveness of these posts in bringing flexibility in managing the schools. To evaluate the improvement, if ever, in the relationship between teachers and rectors. To find out the impact of these posts on the teachers and their duties. To find out whether these posts are sources of motivation for teachers or not. To compare the application of these two posts in schools with different settings and measure their respective efficiency, effectiveness and relevancy. 1.3 Research questions According to the objectives of the study, the research questions have been formulated as follows: (1) What is the impact of distributed leadership in secondary schools in general and in private secondary schools in particular? (2) How is distributed leadership being applied in private secondary schools? (3) Is distributed leadership the proper solution in solving issues facing these schools? (4) How is the creation of the post of section leader and HoD decreasing the workload of the rector in these schools? (5) Have these posts brought more flexibility in the school management? (6) Has there been any improvement in teacher-rector relationship by the introduction of section leader and HoD? (7) What is the impact of section leaders and Hods on the teachers and their responsibilities? (8) Is the creation of these posts a motivation for teachers? (9) What are the different responsibilities of section leaders and HoDs in different schools? 1.4 Flow of dissertation Chapter One: This chapter is about the introduction of the dissertation. It comprises of the background, problem statement, aims, objectives and research questions. Distributed leadership is introduced and explained in brief terms from an international to a local perspective with precisions on the posts of HoD and Section leader. Chapter Two: It is the literature review chapter where literatures from the world of education were selected and written down. Both the international and local perspective were taken into account. It starts with definitions and explanations of key terms such as leadership, management and administration in the education sector. Then the school structure and the major reforms in it were elucidated. Decentralization, School-based management and distributed leadership were explained together with their criticism. Teacher leadership was given also mentioned which included the HoD and other middle manager posts. Furthermore an overview of the Mauritian context with the application of distributed leadership in Mauritian schools was explained. Chapter Three: It is the methodology chapter. Two schools were selected namely the Aleemiah Forms I-VI Boys College and the girls department of the Cosmopolitan College. The mix method was adopted to collect data. Interviews were carried out with rectors, HoDs and Section leaders. Two observations were carried out in both schools. Survey questionnaires were distributed to educators in both schools. Chapter Four: It is the result and discussion chapter where the data were thoroughly analyzed. SPSS were used to make bar-charts, pie-charts and cross-tabulations. The results obtained from observations and interviews were written and analyzed with relation to the literature review. Chapter Five: It is the conclusion and recommendation chapter. All the research questions were answered. The aims and objectives of the dissertation were reached. Some recommendations were made for a better distributed leadership in schools.

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It is safe to say that you are curious if those all night pack study hours are utilized? I wager you're thinking about whether they are really aiding or harming your midterm degree. I'm certain every last one of us have consumed a dusk 'til dawn affair reconsidering for that Chemistry or Economics composed test that you simply need to do well on the grounds that its 50 for every hundred of your evaluation. We all appear compelled to do well in school for numerous causes. For that high giving work were vowed assuming that we move on from a choice school or shouldn't something be said about the supposition that you will have an improved future. What's more for those of you whose folks are paying many dollars for educational cost, wouldn't yearning to let mother or father down. The reaction is here. Pilcher led an investigation of if nap need influences your capability of acing that check assuming that you just might have headed off to mattress prior. Voluntary nap want is a far flung episode for numerous school researchers, who regularly mostly deny themselves of snooze throughout the week and repay by developing their nap time through the weekend. This example of snooze lack and bounce back comes to be more spoke round composed test periods, sometimes bringing about 24 to 48 hours of nap need. By denying themselves of snooze, school researchers are not just stretching their conclusions of drowsiness throughout the day, along these lines declining their capacity to give careful consideration in class, however are moreover opposite influencing their capability to perform on composed tests. The impact of snooze need on mental variable associated with execution, for example self-reported approximates of consideration, exertion, a... ...watched films, performed film and prepackaged games, or took on unique undertakings for the duration of the night, however were asked to utmost jazzed drinks and sugary snacks to two each. The following forenoon both gatherings were taken to the library, in the wake of morning dish, and checked. All members then took the Profile of Mood States (Poms) examiner, which makes inquiries about their appearing. For showing do they appear to be well disposed, strained as well as angry? In the wake of fulfilling this they beat up out the Watson-Glaser Critical considering (Wg). This survey surveys their cognitive presentation. And after that inevitably they were allowed the Cognitive Interference Questionnaire (Cg), which exhibits a register of sorts of contemplations. The members answer by expressing how frequently they encountered those considerations while air conditioning

Learning Styles – VAK

VAK theory is widely recognised by teachers – particularly those who recommend accelerated learning techniques – but the idea that we receive information via different modes has been around considerably longer than that and can be traced back to the work of Grace Fernald (â€Å"Remedial Techniques in Basic School Subjects†) who promoted kinaesthetic learning techniques; Samuel Orton’s work on dyslexia; Anna Gillingham’s subsequent work on developing multisensory approaches; and the holistic educational philosophy of Maria Montessori. (WWW. brainboxx . co. k) We all learn in different styles it’s just a case of finding out what style suits the individual learner to get the best results out of them, for example if you were to teach a learner that is best suited to Kinaesthetic learning, by giving them just handouts and talking, they will lose concentration much quicker and wont absorb any of the information you are giving them, whereas if you keep them engaged by maybe doing something as simple as giving out the handouts or give a little demonstration of what their learning they will keep engaged therefore absorbing the information for longer. There are three types of learning styles, Visual, Auditory and Kinaesthetic. Someone that requires a Visual learning style would prefer to learn using drawing, sketches, handouts, charts etc. An Auditory learner would prefer to learn with the aid of listening and then answering questions about what they have just heard, stories (maybe of past experiences), anecdotes, puns etc. Whereas someone that learns in a Kinaesthetic way would learn in a much more hands on way by building things, taking something apart and re-building to see how it works, using their hands, being able to move around etc. When setting up your lesson plan you will have to cater for all three learning types and maybe you could already have an idea on how to get the best out of your group of learners that use all three types, for example: if you have a few Kinaesthetic learners in a group or discussion session you could keep them engaged by asking them to come up and give a demonstration, or if you’re in a workshop environment you could give a demonstration for all, whilst verbally explaining what you’re doing and achieving, therefore also catering for Visual and Auditory learners. The main thing is to keep the learners engaged. (As Geoff petty says in Teaching Today) it is better to have 80 per cent concentration on a moderately effective method than 10per cent on a supposedly brilliant one.

Comparison Between Milo Horlicks and Bornevita

MILO BRANDING: Milo brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a â€Å"must have† product for food service operators particularly in Asia, Africa and Oceania. Loved and trusted by parents and kids alike, Milo products offer essential vitamins and minerals: * calcium for strong teeth and bones * iron to carry oxygen to the body’s cells * vitamin A for healthy eye sight * vitamins B1 and B2 to help release energy from foods * Vitamin C to keep skin and gums in good shape.REF:(www. nestle. com/brands/allbrands/milo_foodservice). Origin: Milo was originally developed by Thomas Mayne in Sydney, Australia in 1934. It is marketed and sold in many countries around the world. Product availability: It is marketed and sold in many countries around the world (worldwide) (Ref :WIKI) Malted barley is one of the key ingredients that give MILO the unique great taste and crunch you love. It is naturally rich in carbohydrates (including starches and maltose), the preferred energy source for the brain, nervous system and working muscles.Including calcium, MILO contains 6 essential vitamins and minerals. Together with milk it is a nutrient rich drink for active kids. A glass of MILO and milk is: – High in protein – Low GI – Nutrient rich – particularly calcium where it provides nearly 50% of Recommended Daily Intake (RDI). REF: (http://www. milo. com. au/products/milo/) check this website below â€Å"DID YOU KNOW† PACKING: Package available, aging by replacing the old one with adding the interesting picture.Before this, Milo packaging only have their brand name, but nowadays Milo have been through the transformation by using faces of national athletes to attract more customers. Besides, Milo also has adding more colorful color beside of  their green color which is their main color. This improvement can attract children to drink Milo. B y doing this transformation Milo will be more up to date and can build loyal customer and as well as to be more different than their competitor such as Oligo Cocowhich are using the same green color for their packaging.Milo product enhancement Milo has realized and able to fulfill customer needs, so that they produce 3 in 1Milo from the normal powder Milo. This is for the customers that do not have enough time or in rush because they only need a short time to make it. This is because 3 in 1Milo already has added creamer and sugar for consumer convenience. Even kids also can do it by themselves because it already complete and they do not have to add anything. Add more ingredients To differentiate Milo from other product they have produce a healthy Milo by adding cereal in Milo Fuze.This Milo is very suitable for consumer that concern about healthy and on diet because cereal can avoid people from feeling hungry and contain fiber that good for digestion. Milo also contains a lot of nut rition which does notcontained in the other competitor’s product such as Oligo Coco. Oligo Coco is just a normal chocolate malt drink and they do not have nutrition such as Milo. (http://www. scribd. com/doc/26214574/15/Information-in-Milo-Packaging) HORLICKS BRANDING: Horlicks is the name of a company and of a malted milk hot drink.It is manufactured by GlaxoSmithKline and it is available in the United Kingdom, South Africa, New Zealand, Bangladesh, India, Pakistan and Jamaica, and under licence in the Philippines and Malaysia. Horlicks has been the most leading brand leading and the most famous healthy food drink brand across the world and as well as in Bangladesh. ORIGIN: Product Origin: product of England (check this not sure). PACKING: This gave GSK the thought of unifying the logo, packaging and designing across all the product categories of Horlicks.The new look and design have evolved from consumer research across the segments along with attributes of the brand. The e lements in the new design are: – * The ‘Wave’ on the packaging shows the ‘activity’ of a person * The visual of milk and wheat shows the nourishing capabilities of Horlicks * Blue and orange colours have been part of the Horlicks family for many years and strongly help to identify the brand * The new logo also plays a role in reinforcing the trust and equity of the brand among the consumers The packaging in a plastic jar instead of a glass bottle is a way to make the brand easier to handle and use.A uniform size and shape for all bottles would also help in reducing the costs of producing different sized bottles. Customer choice of Horlicks is higher than any other food drink. BOURN vita BRANDING: Bournvita is the name of a brand of malted and chocolate malt drink and manufactured by Cadbury country of origin: United kingdom UK. The brand has been an enduring symbol of mental and physical health ever since it was launched. This layered with the great Cadbury chocolate taste has made the brand distinct from other offerings.It is hardly surprising then, that Bournvita enjoys a major presence in the Malt Food market. http://www. cadburyindia. com/in/en/brands/beverages/bournvita. aspx Most mothers would get a huge sense of relief on watching their child gulp down a full glass of milk. But in reality, without Vitamin D, calcium is not fully absorbed from milk. Earlier, sunlight was the major source of Vitamin D for children. But today, as their activities are mostly confined indoors, the daily dosage of Vitamin D may not be fulfilled.The new and enhanced Cadbury Bournvita is specially enriched with Vitamin D, so you can depend on it to bring out the goodness of calcium in milk. Cadbury Bournvita, with the additional combination of vitamin C, iron and other essential vitamins and minerals helps multiply the power of milk. http://www. cadburybournvita. in/ Product: Cadbury India Ltd launched Cadbury Bournvita, a chocolate health drink in 1947 in India. But even before launching its new health product in the Indian market, Bournvita was one of the most loved chocolate drinks around the world.Brown because its brown in colour & Vita because it has lots of vitamins. Bournvita is all about. a nutritional drink which acts as a dietary supplement providing nourishment along with good taste & flavors. For today’s kids who detest milk in its pure state unless flavored, this is an ideal drink. It has its own unique flavor, and the taste is rich and full-bodied. So easy to prepare, just instant mix it into your milk. Even a child can manage this for himself when he is in a hurry to run off to play!Many children I have known just scoop up a spoonful of Bournvita fine granules into their mouth and crunch away happily†¦goes to prove its taste bud friendly value for kids. Ingredients: Malt extracts, sugar, cocoa powder, milk solids, liquid glucose, vitamins, Bourn Vitaaâ‚ ¬Ã¢â€ž ¢s nutritional facts: 1) Gives p rotein. 2) Provides Vitamin A, Vitamin C & Vitamin B12. 3) Contains Calcium, Iron & Folic Acid. 4) It also provides our body with Niacin, pyridoxine, Riboflavin, & Thiamin which is very essential for the proper working of our nervous system.Price: Normally, price is the most important element in deciding the fate of any product. While purchasing any health drinks however, a housewife or a mother who is the ultimate buyer gives price secondary importance. She will carefully study the taste & nutritive values in the health drinks. I agree that Bournvita is one of the most expensive health drinks in the market (Rs. 101 for 500gms) but still due to its good taste & great nutritive values it has captured the majority of the market. Target Market:Brown HFDaâ‚ ¬Ã¢â€ž ¢s target audience has always been kids who are in the age group of 7-15. Why a HFD targets audience in this age group? The answer to this is very simple. Most of the children in this age group have casual eating habits and milk is like a curse for them. This is were a HFD comes into picture the work ofA   HFD is not only to add flavor to the milk but also act as supplement whichA   can add nutrition to their child. The other advantage of having this segment as target market is HFD are mostly taken with milk http://mgmtfunda. com/marketing-mix-4ps-for-cadbury-bournvita/#